EchoRTX
Structured Observation System
EchoRTX is a structured observation system used to observe how entities are recognized, associated, and positioned across digital environments.
EchoRTX provides a consistent approach to observing digital representation through structured observation and reporting.
EchoRTX is designed to support the observation of entities, businesses, brands, concepts, frameworks, organizations, products, services, and information constructs.
System Components
- EchoLens — The observational perspective associated with EchoRTX.
- Digital Positioning Layer (DPL) — The conceptual layer in which digital position is observed.
- Echo Reports — The primary observation record format used to communicate observations.
System Boundaries
EchoRTX is observational in nature.
EchoRTX does not:
- Optimize
- Rank
- Recommend
- Govern
- Certify
- Measure performance